Rant Redux: Business Is War

Some say “Business is War”.

We as a nation, came to embrace this idea as a symbol of American Capitalism at its finest. Today, people are tired of war, of bullies, of the unequal distribution of wealth, of the misuse of power, and of the standardization of nearly every American city with a population over 10,000. We crave authenticity, innovation, and forward thinking. The way we prioritize our lives is changing, and so is what we find to be morally acceptable. The idea that all things are fair as long as they are within the law no longer feels right. We are seeing the most pragmatic generation ever begin to enter the workforce in big numbers. The “Y” generation is, in fact, the “Why?” generation. Unequal, and unfair treatment to employees, customers or other businesses are not acceptable practices. There will be a growing demand for greater transparency in all aspects of business operations. We are more able than ever to parse through the spin. "Business Is War" is a byproduct of the 80's "greed is good" mantra. Today, these sentiments are seen as both egotistical and outdated.